7 digital transformation strategies from Gartner
by Brian Buntz
A Gartner executive says the digital transformation bubble will pop, but, to survive, organizations of all stripes must become agile digitally-driven businesses.
In 2013, the term “digital transformation” was rare. But today, and you would be hard-pressed to find a technology conference where the buzzword wasn’t featured prominently. Last week’s Gartner Symposium in Barcelona was no different. The expression, which refers to the use of digital technologies such as the Internet of Things, application programming interfaces and artificial intelligence to drive business transformation, was the centerpiece of the opening keynote from Peter Sondergaard, executive vice president of research & advisory at Gartner Inc.
But while the concept of leveraging digital technology as a central strategy for everything from manufacturing to marketing, the notion of digital transformation is receiving an unhealthy amount of hype. It’s as if we have been on a digital transformation rollercoaster for the past four years, but climbing the coaster’s initial slope the entire time. “If the hype cycle teaches us anything, a trough is coming,” Sondergaard said, referring to the analyst firm’s famed model for technology adoption. “Sitting at the peak, how do you react? Do you close your eyes and hold on for dear life hoping to survive? Do you resign yourself to the ride with faith you will get through?” he asked. “Or do you raise your hands high and say ‘faster!’ Make no mistake: digital is here, and you will take the ride.”
In any event, not all organizations will make it through the trough. Ultimately, digital transformation is tough work and there a multitude of possible errors that business leaders can make along the way, Sondergaard explained. Here, we capture seven digital transformation strategies from the keynote.
Click here for the 7 strategies